Discover Ere Perez: A Journey into Natural Beauty
- Annita Carrodus
- Nov 18, 2025
- 3 min read
Updated: Dec 29, 2025
The Essence of Ere Perez Natural Cosmetics
When I began my journey to find the perfect brands to stock, Ere Perez was at the top of my list. I was absolutely over the moon when I got approved! Ere Perez has truly transformed the world of natural skincare and cosmetics like no other. Celebrities, including Jessica Alba, adore their products—check out her love for the Carrot Colour Pot in Happy here. Ere Perez has also garnered numerous accolades, including the Allure Best of Beauty award and the Clean and Conscious award for 2024 for the Lychee Creme Corrector.
The beauty behind these products is remarkable. Let’s dive into the story of Ere Perez and how Natural Cosmetics began, along with their inspiring philosophy.
A Passionate Beginning
Ere Perez is rooted in everyday essential beauty, inspired by the passion of its Founder and Creative Director, Ere Perez. Growing up in Mexico, Ere was influenced by her grandfather, a traditional medicine man, and her mother, who had a flair for home remedies and beauty recipes. With a Bachelor’s degree in nutrition and certifications in naturopathy, Bach flowers, and acupuncture, Ere made her way to Australia in 2002. It was here that Ere Perez Natural Cosmetics was born.
The Fusion of Cultures
We are the alchemy of Australia’s bountiful nature and eco-lifestyle, blended with the rich colors and vibrant culture of Mexico. Our innovative makeup and skincare cater to today’s consumers who seek minimal, ethical, sustainable, and healthy beauty. Our formulas feature unique superfood ingredients chosen for their performance and skin-revitalizing properties.
We value simplicity and embrace a less-is-more philosophy. With over 20 years of experience, we have established ourselves as trusted leaders in delivering clean beauty. Our stellar formulas and multitasking creations celebrate the beauty you were born with.
Defining Clean Beauty
Since 2002, Ere Perez has been a pioneer in defining ‘clean beauty.’ We fuse our Australian beginnings with our Mexican heritage to create high-performing skincare and makeup. Our effective, vitamin-rich, natural beauty products offer pioneering alternatives to chemical-laden options.
Our sensitive-safe formulas blend science-backed superfoods with powerful botanicals. We are proud to be free from parabens, gluten, GMOs, and synthetic fragrances. Choosing cruelty-free is a priority for us. What began with a single product—the Natural Almond Mascara—has blossomed into a diverse range of fuss-free, innovative essentials that deliver affordable, high-performance results.
Our Best-Selling Products
Our best-selling mascaras are enriched with nourishing and lash-strengthening oils, making them safe even for the most sensitive eyes. Additionally, our multitasking Carrot Colour Pots are naturally pigmented with carrots, packed full of antioxidants, and designed for long wear.
At Ere Perez, we incorporate values that benefit not only your skin but also the planet. Each product is crafted with sustainable and ethical ingredients, using a powerful blend of botanicals and plant-based super ingredients to nurture and maintain healthy skin.
Commitment to Ethics
All our products are vegan, with the exception of the Natural Almond Mascara, which contains beeswax. We are certified Cruelty-Free and non-GMO. We are also proud to be certified Carbon Neutral, leading the way in ethical beauty.
For us, less is more. Our commitment extends from ethically sourced ingredients to embracing innovative, low (and even zero) waste packaging solutions. At Ere Perez, natural beauty is about how you live your life, how you connect with the world, and how you nourish your body inside and out.
A Positive Shift in the Beauty Industry
Our primary focus is to create a positive shift in the beauty industry, making natural products more accessible. Ere Perez is beauty, made better.
As you explore Ere Perez, remember that embracing natural beauty is a journey. It’s about finding products that resonate with your values and enhance your wellbeing. Let’s celebrate the beauty within us all!

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